DCG supporters and Renardo Jefferson, owner of the Lansing Capitals of the International Basketball League (www.iblhoopsonline.com), met on Wednedsay, April 20, 2011 at DeWitt High School. An agreement was reached between both organizations to promote the Capitals and provide quality marketing opportunities for DeWitt High School students.
The DCG has identified four core values to market around involving the Lansing Capitals: Competition, Character, Creativity, and Community. These values will guide the marketing of the IBL product to the greater Lansing area. There will be an emphasis on marketing to traditional and nontraditional population demographics. For instance, the DCG will assist marketing initiatives at the arts and international student populations of Michigan State University and Lansing Community College. Many thanks to Renardo Jefferson and the IBL for this wonderful opportunity.